I-pool and several other types of software, such as edge cast have started to bear the new standard for digital delivery of music, even video within the industry. Even within a struggling economy , entertainment is usually the first hit. However, with companies no longer sending out physical copies of albums to stations, promoters and journalists, it is a means to cut costs, while promoting their product within the industry weeks before the general public gets their hands on it.
Benefits:
- With logins and id’s, it stamps all music .
- Cuts down costs of sending promo copies ( including sending cd’s with cases and full artwork, mailing costs,manufacturing)
- Easily accessible
- Low damage rate
However with music sales going down, it may also be helpful, yet harmful.
- Although inter-industry , it may hurt the need for cd sales as a whole
- RIAA may reevuluate standards in an already struggling market
- manufactors may lose profit
- there is still a means to get around the id part of the system
- some stations, promos are not set up to play mp’3 via primitive radio systems (seriously!)
WIth all that said there is alot to look into, however, good or bad, it will revolutionize promotions and how cd sales even more so now than ever,
the i-pod has done it already, this will only add to the streak of evolution the music industry has to face in coming times.
